Start Their Best Life
With Simple, Fresh
Foods —Every Day
Raw, made easy. Combining high-quality meats, vegetables, bones, and other whole food ingredients into one well-rounded, mixed protein recipe.
Check out our NEW Packaging
New Fun Names!
EVERYDAY RAW™ (Formerly No Frilz)
Naturally balanced diet containing mixed proteins, perfect for beginners to raw and pets who love it all.
Looking for single proteins? Try
WE GOT YOUR BACK
Your Unique Raw Journey Awaits, and We’re Here With You
EVERYDAY RAW™ PRINCIPLES
Not to Worry, We Have All Your
We use the world's most recognized and respected food safety systems.
All animal welfare is important to us, so we only use ethically sourced proteins.
Complimentary meat ingredients, blended into one tasty, balanced meal.
We love the power of real food that comes from fresh, human-grade vegetables.
No Fillers or Additives
Less is more: we don't bulk up our meals with unnecessary ingredients.
No Synthetic Supplements
We use real, whole-food ingredients because your pet deserves nothing less.
For ingredients just as nutritious in their bowl as it was when we made it.
We've been improving the lives of Canadian pets for over 20 years!
Scannable QR Code
Tips & tricks at your finger tips!
No more confusion between dog & cats products
We Dressed Up Just For You
Easing your pet's journey to health through raw, one box at a time.
Feeding & Supplement Guide
Setting you up for raw feeding success
Detailed instructions for recycling package and tray
4 x 1/4 lb tray (singles or 6 lb case)
1 lb tray (singles or 8 lb case)
12 lb bulk box (6 x 2lb case)
Did you know? Legally,
companies can wait up to 6 months to update their labels after ingredients change
Raw Packaged The Way
It Should Be
Easier to Open
New easy peel tab means no more scissors
Easier to Portion
New thermoform trays (including a 4 x 1/4 lb option!)
Easier on the Planet
Produced with 35% fewer carbon emissions and 18% less raw materials compared to traditional vacuum packaging.
100% Recipe Transparency
Did you know pet food companies aren’t required to update their labels for 6 months after a recipe change? Sometimes they don’t even do it then! We do our printing in-house, so you can always depend on what you see on the label to be what you get in the package.
See What Our Influencers Thought
Can't wait to get your paws on our new packaging? We don't blame you! See what our happy influencers are saying about our new look!
Share & Tag #rdbk for a chance to be featured