We Believe...

A diet is more than just a collection of nutrients found on a nutritional panel. It refers to the quality of ingredients in the food. It also refers to how these foods are combined, prepared and even how they are eaten. A healthy balanced diet consists of minimally processed, ethically sourced ingredients.

Our Ethically
Sourced
Ingredients

We carefully and specifically select suppliers that share our values, commitment to excellence, and dedication to animal welfare.

Our Standards
of Excellence

We're dedicated to leading the movement for higher industry-wide standards in food safety, processing standards and sustainability in pet food manufacturing.

Our Research &
Education

Food is a powerful and acknowledged means of preventing disease and illness. We work with veterinarians and other industry leaders to bring current evidence-based, scientific information into our operation and to pet guardians.